TOMMY NOW

2 billion impressions. in 2 days.

How a hashtag I wrote became AN ENTIRE platform for a 9 billion dollar brand.

SOCIAL CONTENT STRATEGY + PROGRAM ARCHITECTURE

“It’s going to be a multimedia extravaganza. Breaking all the rules and being disruptive in the fashion business,” he said. “It’s sort of a revolution in the fashion industry to create an event that is really not a traditional runway show and it is all about ‘buy now, wear now.’”

— TOMMY HILFIGER for Business Insider

#TOMMYNOW | SOCIAL & DIGITAL ACTIVATIONS

THe press kit LEAD with #TOMMYNOw, setting the tone of everything.

““#TOMMYNOW is the ultimate expression of my brand philosophy, and the show I have always wanted to present.” ”

— tommy hilfiger

We launched a revolutionary a.i. chatbot Whom I named "TMY.GRL"

We strategized to drive sales from every social touchpoint possible.

#TOMMYNOW became an instant trademark & platform for the Brand's core strategieS. set to relaunch womenswear with gigi hadid at the helm and announce their arrival into the "See now. shop now." arena, the stakes had never been higher.

SEE now, have now fashion, literally right off the runway.

days before the launch, our it-girl finally declined to have the a.i. chatbot speak in her name. In 24 hrs i turned over 50+ on-brand solutions to our vp & cmo. they fell in love with "Tmy.grl" saying it was the perfect choice to unite the brand's legacy with its vision for the future.

#TOMMYNOW | THE SOCIAL RESULTS: MEDIA MAYHEM