RIMMEL LONDON

LAIRD + PARTNERS | New york, NY

“LONG LIVE THE ONE”

Concepts + copywriting

 THE ONLY ONE LIPSTICK | GEORGIA MAE JAGGER

scripts + Studio recordingS

Concept Manifesto

Lipstick. The mark of a woman.

We want vivid, lasting pigment to announce our arrival

 and we want a moisture-rich finish that holds its ground.

We want it to complement our natural beauty

but it better not be boring.

We're sick of carrying around a arsenal of single benefit sticks and moisture stealing shades.

With so many waxy imposters ruling the market

 It’s time for a revolution.

LONG LIVE the only one.

SCRIPT edits + STUDIO RECORDINGS