33-003.08.001_SS17_Denim_pres_V2 2.jpg

HILFIGER DENIM

HILFIGER DENIm

3 campaigns. zero paid-media budgets. 1 new social strategist.

 

CAMpaign 1 | an island state of mind

spring/summer '17 was all about disrupting the expected & making room for one-of-a-kind moments. 

CASE FILM | SS '16 | Campaign results

 

campaign 2 | 24/7 All-access

THis campaign was all about opening up the world of #hilfigerdenim to the fans.  

THE SUPERSTARS | Capmaign vid

shots for social | BY INSTAGRAM royalty @BRYANT

360 vid | on-set teaser w/ Hailey baldwin

The SUPERFANS | Shot for Insta by @Bryant eslava

shots for social | BY INSTAGRAM royalty @BRYANT

HERO product vid | DYNAmic stretch Jeans

FOR millenials...

Pola 9.jpg
Pola 8.jpg
Pola 5.jpg
Pola 9.jpg
Pola 16.jpg
Pola 13.jpg
Pola 19.jpg
Pola 11.jpg

...BY MILLENNIALS

 

CAMPAIGN 3 | 24/7  live. love. l.a.

for Spring '17 we invited creator NASH grier to set & let the l.a. vibes to the talking. 

Sofia richie, anwar hadid & Lucky Blue smith