TOMMY ICONS
TOMMY ICONS
LEWIS HAMILTON | HAILEY BALDWIN | WINNIE HARLOW | MAGGIE JAING
What does it take to be an icon?
A mindset.
#ICONSOFTOMORROW
Lewis hamilton | Go hard for it
WINNIe harlow | You have to own it
hailey baldwin | write your own story
Maggie jaing | Be Your True Self
Role Sr. Copy Lead | Scripts, story, social
Agency Laird+Partners
CCO Trey Laird
Creative Director Alejandra Garibay
Project notes: I’ve worked on tommy (and for tommy) for many years. It’s a brand voice & DNA I know well.
Still, the scripts for this particular campaign were a wild ride.
Each icon was due a statement script that was honest to their voice/life/style, while remaining on-brand, on-campaign, each w/ a distinct Tommy twist; and all had to be legitimately inspiring.
As I explored their lives, cultures and stories, the nature of this work became a very personal endeavor.
Anyway, The VO’s came out great - even we did explore 16 million versions. Give or take.
