THAKOON
THAKOON
SUBURBIA | LONDON. UK
CONCEPTS + LANGUAGE STRATEGY + COPYWRITING
We live in a world,
Marked by youthful spirit
Where independence, creativity and self-expression reign.
Expectations have evolved.
Challenging what’s accepted – is expected.
Everything and everyone is on the move.
In this world, THAKOON shines.
Unique, inventive, and undyingly creative –
Bringing to life all things unimagined and beautiful
To redefine what feminine sensuality means today
And to give women the freedom
To dress for the life they imagine – Now.
This is the New American Cool.
Fresh. Constant. scarce.
One part urban dream, two parts femme-chic
High on desire, contrast and cool.
THIS IS the new femininity.
WELCOME TO THE NEW THAKOON.
“What exactly they want to build is a designer-level brand that employs the drip-feed like cadence of new product that today’s consumer, constantly inundated with information and inspiration, seems to prefer. That means four seasons — sensibly named Spring, Summer, Winter and Fall — with six product drops per season.”
Fall '16 | THE NEW THAKOON CAMPAIGN
““The value that we’re selling is really hinged on newness and scarcity.””
